B2B
UX Research
Product Design
Redesigning the client portal for a leading energy provider
Role
Solo designer
Disciplines
User Tests, Research, Interaction Design
Timeframe
Jan 2025 – June 2025
Hero Image
Context
Setting the scene
Describe the project background here — the company, the product, and the situation that led to this work. What was the existing experience? Who were the users? What were the business goals going into this project?
The Problem
What needed to change
Articulate the core problem clearly. What were users struggling with? What friction points did research reveal? What did the data or feedback tell you about the current state?
Research Insights / Diagram
Our Solution
How we approached it
Walk through the design decisions made. What was the proposed direction? How did you validate it? Walk through the key interaction patterns, information architecture decisions, and the design rationale behind the main screens.
Key Screen / Prototype
Results
Impact & outcomes
Share the measurable outcomes. Key metrics, user satisfaction improvements, business results, or qualitative feedback from stakeholders and users.
−31%
Customer support requests
+20%
Daily active users
+12%
Accounts created autonomously
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